TELE2 Event, December 2012, Saint Petersburg
‚Vote for low prices’ campaign culmination event took place in ‚Kosmonavt’ club. Interactive Lab team prepared several interactive elements for the venue’s stage and space.
Teleport barrels were installed over the dance floor, they worked as video-portals — looking into one let you see someone looking back at you from another part of the club. Videos from the barrels were used in the stage’s audioreactive back, letting everyone appear on the big screen just by looking in one of the barrels.
In front of the stage we installed large letters ‚МЫ’ (russian for ‚us’) which symbolized TELE2 customers’ unity. These structures were used as 3D mapping objects, providing visual support for all the DJs playing on stage by reacting to the music beats in real time.