BMW 7 Series Interactive Posters
All the technological advancements of the new executive sedan by BMW required a stylish & modern presentation — we designed minimalistic and vibrant interactive posters. We chose 84’ 4K screens as a canvas for the installation as we needed a bright and crisp image. The presentation control was inspired by and shared the same principles as the car’s media system Gesture Control. Each hand motion was detected by the Leap Motion sensor and transformed the illustration into a dynamic interactive presentation. The event took place in Electrotheatre Stanislavsky, producer – DEPARTÁMENT.